Oct. 5, 2021

Leveraging a Podcast in your Launches (even if you don't have a podcast) with Tara Counterman

Leveraging a Podcast in your Launches (even if you don't have a podcast) with Tara Counterman

What if you could leverage the power of a podcast, without the long-term commitment? As a listener of podcasts, you know how powerful they can be in engaging your audience, but most people put off starting one because they are a long game.

On today’s episode, I am sitting down with my friend Tara Counterman, founder of CEOPWR and the creator of the Podfunnel to chat all about the power of podcasting, and how to leverage a podcast in your launches, even if you don’t have a podcast!


What if you could leverage the power of a podcast, without the long-term commitment? As a listener of podcasts, you know how powerful they can be in engaging your audience, but most people put off starting one because they are a long game.

On today’s episode, I am sitting down with my friend Tara Counterman, founder of CEOPWR and the creator of the Podfunnel to chat all about the power of podcasting, and how to leverage a podcast in your launches, even if you don’t have a podcast!

In this episode, you’ll discover

  • The biggest mistake most podcasters are making if they aren’t making money with their podcast
  • The difference between a serialized podcast and a podfunnel
  • How to create a holistic podcast strategy to start making more sales!

If you want to learn more about Tara and her Podfunnel, check her out on IG at @CEOPWR and www.ceopwr.com! You can also check out her free training at https://ceopwr.com/secrets

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Transcript

If you have ever thought about having a podcast in your business, but you don't love the idea of committing to a weekly podcast, you have to listen to today's episode, I sit down with my friend Tara countermine, who is the founder of CEO power and the pod funnel, and this is going to completely blow your mind. Stay tuned. I'm Jess. After launching dozens of courses and generating multiple six figures in Revenue Online, I have learned the right and wrong way to launch an online course. And in the last two years, I have helped my friends and clients generate more revenue with less stress using my aligned Launch Formula. On this podcast, I'm sharing with you my simple strategies and systems so you can make more money online and make a bigger impact on the world. Keep listening for the launch fix podcast. Oh my gosh, welcome back to the launch FX Podcast. I am so excited. And I know I say that every episode. But you guys Today's episode is fire. I am sitting down with my friend Tara who I met through my mentor Jen Casey, who is the founder of the company CEO power and the creator of the pod funnel. The first time I learned about what a pod funnel was, my mind was completely blown. It is not every day that you meet somebody who has completely innovated. One of the ways that you can launch in your business. And Tara absolutely has this pod funnel concept. We're going to talk all about it in the episode. But it is a completely innovative way to get in front of your ideal clients and really qualify them as buyers. Before you even get into your launch. We talked about how to create one, what should be in it and all the things as well as we talked about podcasting, and how to really like leverage that in your business. And you guys this conversation was incredible. Tara and I are almost the same person. We are both projectors. We both have daughters that are around the same age. We have daughters named Olivia. It was just a really fun conversation. And like we've been friends forever. So if you have been wanting to harness the power of podcasting in your business, without the long term commitment of a serialized podcast. Stay tuned, because this episode is going to be a mind blower. So let's get into it now. Hey, Tara, I'm so excited to have you on the show today, in case you are not familiar with Tara. She is the founder of CEO power and the creator of the pod funnel. And I am so excited to chat with you all about podcasting and watching and business and all the things today. Yeah, thank you so much for having me on. I'm excited to be here. And those are all of my favorite topics. So yeah, I love that so much. So tell my audience a little bit more about you and where you got started with your business. Yeah, so I'm the founder and CEO of CEO power. And we help entrepreneurs whether that's course creators, service providers, or coaches to create and market a profitable podcast so when I got started in podcasting, what I really realized was that a lot of the platform was being used like the celebrities or comedians or like the news was using it and they weren't really bringing these basic business principles into their show. And when I started I'm a busy mom so I'm very intentional about making sure that everything that I do, it can be used in multiple ways that it can be batched ahead and um, that it can really work for my business and my goals. So I created the holistic podcast approach and this really allows me and all of our clients now to use the podcasting platform actually to create profit in our business. So what started out as something that I just did for myself turned into something that people were banging on my door asking for help and support and and I just kind of well there was a lot of knocking that I ignored for a long time. And then finally I took the leap and here we are. I love that so much and it's funny because I'm actually working with Jen Casey right now in her mastermind and so she told me a little bit more about your story and like how you were kind of going down a different direction in your business and how this was kind of like the thing like your secret genius, the thing that you think too easy. They like you can't be That. So I love that part of your story, the secret part that we're not going to tell them about. Well, it's it's so funny because I saw like, I was in network marketing, and I was transitioning into coaching. And it just, it wasn't clicking. And it wasn't clicking, because I wasn't good at what I did. Like I had the skills, I had the knowledge, but it just wasn't my thing. And the second that I pivoted into podcasting, it was like, Why just happen? And it was it was really incredible. But I finally got out of my way, and started listening to what people were actually asking for help in. And then, you know, everything's kind of history from there. I love that so much. And I think that what I love about you, and the reason why I'm so like, drawn to following you and listening to everything that you do, I listen to the podcast. I love the way that you look at podcasting, not as something separate from your business, but that is integrated into your business. And I think this is a mistake that a lot of people are making and it's one that I was not you. Yeah, I so I have had three podcasts at this point in my life. And my first podcast was a mess. But my second podcast was really like it could have been called random thoughts with chess. And it really was every week I would show up to the mic, and I'd be like what I want to talk about, and it had zero to do with my business. And so I was spending all this time and energy, I was paying a podcast editor to create this podcast that did literally nothing for my business. And it wasn't until I really started listening to what you were talking about, and like, Oh my gosh, wait a second, like the podcast is part of the business. Like that was such an aha for me. Yeah, I think like you're definitely not alone in that, um, because we see these like celebrities and the comedians and all the you know, even the top charts, like top podcasting chart podcast, and you have to think their goal is sponsorships. Their goal is popularity, their goal is breezy download numbers, because then they can monetize those through brand deals and sponsorships. If even, you know Joe Rogan's podcast is the biggest podcast in the whole world. And the way that he makes money from that is through sponsorships. But as a business owner, right? I mean, if you listen to his, they drive me crazy. My husband loves the podcast, we listened to it together a lot, but the ads drive me crazy. But that's his way of doing it. But as business owners, our goal shouldn't be to get random sponsorships. It should be to sell our offers our programs, our services, because that's where you can make the most impact and the most money like yeah, a brand deal or because you're not going to get a Joe Rogan's Spotify brand deal. Sorry, you're amazing at what you do, like whoever is listening to this, you are amazing at what you do. But the chances of that happening are not very likely. So leverage the power of it without needing the popularity of it. I love that so much. And it's such a paradigm shift when it comes to growing a podcast because I think that that's what we think podcasting is I need to get in front of enough people that I can get a per app, like a per episode deal where people can get a sponsor to pay me for my downloads to get in front of my audience. But here we are with our digital products and programs, and an audience that is listening to us and really consuming our content in a really powerful way. And we're not directly offering them anything like we can self monetize, or like even hiding it like yes, not even mentioning right? Because I mentioned could go a little bit of a way of like not not doing that. Because we're so focused on like, the popularity and the downloads and getting sponsorships that we're ignoring all of this potential that is even more powerful than that stuff. Especially when you think about it from a perspective of how much time you're putting in shows don't get sponsorships right away. So in a lot of times, it takes years and years. I mean Rogan has like 1000s of podcast episodes. I think like in the 2000s if I'm maybe I'm and so that all of the time that's put into building that audience in that community. For then a sponsorship deal or a brand deal that's not going to pay you all what all of those hours were worth. You rather just connect with your people and then sell The stuff that's really going to help them. Yeah, I love that so much in to that effect. One of my favorite things that you talk about is how your downloads are not a metric of success when it comes to having a business podcast. And I think that this is so I'm a big fan of like polarizing messaging and beliefs that really challenge the industry norms and status quo that we've been conditioned to believe. And this is one of them, right? I think that we chase download numbers. But really like that is not the metric that matters. So let's talk about that. Yeah, so this was something that when we started working, I have never really been concerned with download numbers, like, sometimes it's exciting and whatever, it's good data to have to look at like, Okay, what of my episodes are getting the most clicks? because then I can look at what is the title look like? What did that description look like? versus other ones? What was the content? Maybe my audience wants more of that content? So it's not that they're irrelevant. But you got to look at the right. It's like tracking Facebook ads, like you're looking more at the data, then you are looking at, is my show popular or not? Do I have a lot of downloads, that's why I'm successful. And so I think that's something that's really important to know, and to kind of feel into, but then also realizing that just because you have a high vanity metric, so let's say you had a whole bunch of downloads are a whole bunch of Instagram followers, if they're not purchasing from you. What's the point? Like? Yeah, what's the point? Yeah, I think that's such an important thing to talk about, especially when your podcast is a piece of your business. Like, do you have a podcast? And it's like, if you're getting downloads, but not sales, there's a missing link here. Yeah. podcasting, I think too, can be such a powerful way to connect with your audience, because they subscribe to your content in a way that people on Instagram just don't like. Yeah, totally different level. Well, what I love about the power of podcasting, specifically, is that when we look at our ideal clients behavior, right, and I talk about this a lot now with my husband and I watched the social dilemma. And while that can put you down, like a deep spiral of things, look, say a little focus. And let's just talk about the fact that these companies like you are the product you are what they are selling to advertisers. So their goal is to gather as much information on you as as possible. And to do that, they need to keep you on the platform as long as they can. They need to keep you coming back. So if you're like your posts, if your lives, your audience is constantly being bombarded in different directions, not to mention the fact that our attention spans are so short now like, tick tock, I swear has created like more add than anything else in the whole world. But we're, we're competing with that, right? Like we're competing with that short attention span. So what podcasting allows you to do is completely remove any platform, because they're not getting notifications, when they're in, they're not tempted to scroll through a whole bunch of stuff. It's a different type of platform. It also allows your audience to be able to take it on the go. So you're connecting with them. Like when they're walk, how cool is that? Like, people walk and listen to podcasts. And it's like you guys are seen and right next to each other, like going for a stroll and having a conversation. That's really powerful. And it skips past all of the add like crazy distracted stuff that we get sucked into in our phones. Yeah, no, I think that's such a great point. And one I hadn't really thought about, but you're so right that like when you're tuned into a podcast, it's not like it's like doing somebody else's podcasting right now you should go watch that, like, we're listening to that it's like completely zoned in you have their attention until you lose it with something Wait, I've really irrelevant ad or something until usership ad, exactly, until you lose their attention. But you have that focus time with them. And people come back, they want more like they are really subscribed to your content in a way that like you're dependent on the Instagram algorithm in order to see the people that you want to see, but there is no podcast algorithm, right. And the other thing that happens with that so when we think about like written content on Instagram, when people are reading content, they're reading it in their voice. That's the way that you hear things is in your voice except for those like super special people who can like really get into it. Have the characters write a story that's different. But for the most part, people are consuming content in their voice. So it elevates you as an expert, because they're hearing you say it in your voice. It's not coming from, which not it's a bad thing for them to get ideas. And you don't have to take credit for every idea that's in their head. But it does elevate you as an expert, when people can tie things back to you. And that's going to make them trust you more. And then when they're ready to actually invest, who are they going to go to the person that they trust? Which is you? Yeah. And I think we just process information differently than with our ears than we do like reading it. And with our internal dialogue. Oh, totally. So So obviously, we've made the case for podcasting. podcasting is amazing. So let's talk about like launching and podcasting. This is something that I think is such an underutilized tool. In your launches in your business, when you have a podcast, if you're not leveraging it during your launches, you are literally I hate the phrase leaving money on the table. Because Are you are though, like you completely are missing out on this audience who's so engaged with you so sucked into your content that they're showing up every week? Why wouldn't you leverage that in your launches? Yeah, well, you would like to do that, right. Um, but what we see happen is a couple things. So like, one would be people are podcasting during their launches, but it's irrelevant content. So it's pulling away from their message, it's confusing their buyer, because they're like, for example, this is a an example I've used before, um, where it's like, okay, Suzy is launching, and maybe she's an Instagram coach, and has a course that's coming out on how to utilize Instagram for your business or whatever, right? That is what her content should be focused around. And that's what her content on social media is. But then she's got the podcast, and maybe she has like a Facebook Live expert. So they're making the case of why Facebook and Facebook Live should be where you're really spending your time, at the same time that Suzy is on her Instagram, talking about how Instagram is the play. So it confuses the buyer. And what happens when buyers are confused, they walk away, they don't buy. So we really want to make sure that that content, like really marries each other or that it's from the same thing so that your message is consistent. And most people don't do this at all. So it's something that we really focus on with our clients is not just putting their challenge on there on the podcast, because that is an incredible way to be able to reach more people and to be able to provide it's kind of a service for your clients, right? Is it kind of annoying to have to put all of those on the podcast, it is it takes some extra work. But it allows them to be able to consume on the go and outside of those platforms that have all of those distractions that we just talked about. So it's going to just statistically, when you increase your completion rate of a five day challenge, you're going to make more sales. So finding ways to make that more accessible is extremely important. But then also really creating a whole runway of content before you ever open the doors to your program before your challenge even starts. What is your ideal client need to see, hear, feel or believe in order to say yes to what it is that you're offering? We need to build that ahead of time, instead of just making a two week case for it during your launch. Yeah, I talked about this so much. So I love that you're echoing that. I feel like that's such confirmation in like really using I talked about how like a launch is like the proposal you don't say yes to the proposal because of the proposal. You say yes, because of everything that leads up to that. I love that so much. I use the example I got engaged while I was brushing my teeth. Like literally my husband was too excited to like wait for the dinner. He had planned that he was just like, and I was like, Ah no, we got engaged. And so like that wasn't what sold me on marrying him like it was the four years that we had been dating leading up to that. And I love this so much because my husband and I decided to get married on a like a day I dared him essentially got married. But that happened again because of all the stuff that happened beforehand. Yes. I love Cuz I love your engagement stories. I think it's so fun. Um, but I think that like we put so much into the proposal, right? Like, the proposal has to be perfect. The launch has been like, if you haven't done anything leading up to that, the, the proposal is not going to land. And so how far in advance do you typically recommend that people start really tweaking and honing in their content on the podcast to their launch? Yeah, so it's kind of gonna dip everyone's different, right? We have our clients who are like, I'm spontaneous, I don't like to plan things, which we're working on that. But sometimes they have launches that pop up, and they weren't planning it a month ago, and then all of a sudden, they have something new to launch. So as much as you can, but I genuinely recommend, like two months, because that's, you know, a weekly episode, that's about eight episodes to really set the stage for your launch to seal the deal, right? Yeah, totally. I completely agree. And I think that so obviously leveraging the podcast content leading up to your launch to answer those questions that they may be having, and then leveraging the podcast during your launch by repurposing your challenge or your launch mechanism? And do you do you recommend any kind of leak specific episodes around like the car open period or anything. So if your cart is open, so typically, we say don't run a normal episode during your challenge week, because we want to really focus on helping them get through your challenge content, right? main goal. So we don't really recommend adding anything there. But if, for example, you had three days or four days, you could add an interview or two, with a previous client, and really do like a living testimonial on your podcast, to support that launch. So someone who's been through the program who's been in your coaching container, or a panel, right, multiple people having a larger conversation that's going to bring multiple viewpoints and experiences in. But then you can also do that after so like, let's say your cards open for two or three weeks, then the next episode, we recommend that it's some type of interview, you know, a previous client testimonial. And then the one after that, if your cart is still open, could be talking about limiting beliefs that they have, right? Or like common questions that you're getting in the DMS and you're like, Okay, I need to address this. Or just just to kind of like really wrap things up and help people make the decision. Is this for me? Or is this not for me? So that's kind of like leveraging a normal podcast, but then we have like, the pod funnel stuff. Yes. If you want to talk about that, I do want to talk about that. I so I'm obsessed with this. So yes, like put your challenge on the podcast, all of that. But you have taken this to the next level with your pod funnel stuff that I think is just like, okay, so I'm a big fan of innovation. I love new things. Like I think that if we're not innovating, we're stagnant and so the first time I heard about this was I believe from a Katy who's my bookkeeper is she also your bookkeeper? She just a client. My bookkeeper a client and we have been friends for like a year, we were in our very first program that we took together. That's so funny, I met her in one of the very first programs, I took two. She's like been in all the places I am obsessed with her. And she was telling me about this when she launched her podcast. And that was really when I was like, Wait a second, What the crap is a pod funnels? So answer that question for us What the crap is a pod funnel? And why is it the most amazing thing in the entire world? Yes, so a pot. Let me let me set the stage a little bit, right. So a tradition, I don't even know what to call them anymore. Like a regular podcast, a weekly podcast, right? That is designed to ebb and flow with your business. It's not designed to just sell one specific offer. It's really moving through the journey through the different offers that you have and supporting your business in multiple ways. I still 100% stand behind the power of weekly podcasting because it can be used in so many different ways. And the connection of it is just amazing. But a pod funnel is a specific sales podcast that's 10 episodes, give or take. And it's focused on selling a single offer. So what the reason that we came up with this, I have a lot of people in my community that have been following me for so long, but haven't taken the steps to like, actually launch or to actually have a podcast and I was like, how can we leverage the power of this without them having to come MIT right? Because there are a bunch of commitment folks. They don't want to show up weekly for something or add something on their to do list. When it's done the right way. It's not really that good. I digress, we could be clear, right? Like you are married to a podcast, because it is it's like this never ending thing. Right? So I was like, how can we help them leverage the power without having to show up, and that is where the pod funnel was born. It's really designed to sell one offer, and the content that's inside of it is so so specific. It's not just like randomly picking episodes, it's dialing in on what your clients really need to see, hear, feel and believe, in order to say yes to that offer. It's also I say it's a sales podcast, but it's not really about selling. It's about helping them determine whether Yes, this offer is for them. And like a full body like Oh, can I swear? Yeah. A full body? Fuck yes. Like this offer is for me, right? Or, no, this isn't what I need, or this isn't what I need right now without you having to do the manual labor of helping them through that process. I love this so much, and I love Okay, so there's a few things that I love about this one. I love that it stands alone. The way I from what I understand it doesn't have to like with Katie, it's kind of intermixed. In her cast. No. So Katie, it is Katie's kind of where this idea started to formulate she has a weekly podcast, we are going to be doing a pod funnel for her. She just signed on for a year. And we have like a special assignment signing bonus now that they get a free pod funnel when they do that. So, um, we're going to be doing that. But I pulled a lot of what was really working for her. And that's kind of how we started to develop what the actual episode content looks like. But yeah, it can stand alone, or it can be you can, you know, have your weekly podcasts and then drive traffic to that when you're launching or when you're trying to sell those, whatever offer that is yes. So one of my favorite, one of the things that I talk about a ton is creating assets in your launch that you leverage again and again and again. And that instead of looking at your launch, like a paper plate that you just chuck out, when you're done with that, like really looking at it as like the fine china, like you have the top of the top and you use it every single holiday. And I think that a pod funnel is the perfect example of this asset that you can put some real intention into, and then leverage it when at any point in your customer journey. And I think that that's so powerful. So it stands alone. It's 10 ish, specific episodes that really move people into that purchasing place. And it is something that like it's different than a serialized podcast. It's not every single week. It's really like this container. Yeah, exactly. And that container is very intentionally curated so that you can use it in multiple ways, right? Like, yes, when you're live, launching and sending people to that. And you know, people sometimes what I've heard so far is like, well, but if I'm doing a challenge, do I need this? No, you don't need it. But if you could increase your conversions by also mentioning that, because people want to feel really secure before they purchase that spending like a significant amount of 10 episodes with you. It's not 10 hours, because I don't recommend, you know, that long of episodes, but it's spending a significant amount of time where you're getting inside their head, because you know what questions they're going to ask, right? You know, what questions your community is asking in their head, you hear them over and over and over again. So by asking, by answering them before they ever ask, you're building even more trust, but this can be leveraged in emails, it can be leveraged in nurture sequences in other funnels, like we're about to set up a whole Facebook ads funnel that is going and using our pod funnel for pod bottles. I love it. That's so meta. So I so I'm actually like this is in my plan of leveraging it in my strategy for my evergreen high ticket program. So my high ticket program, which is the launch lab is on rolling enrollment. So like people are coming into that whenever they're ready to and I feel like this is the perfect like, it's not it can be a launch mechanism. But it really is like a qualification tool and launch mechanism to really help people feel like yeah, is this the right thing for me? And that's love. Yeah. I love that you touched on the question. vacation piece because I believe everyone has different beliefs around sales. But I believe that self qualification is one of the most important and the most impactful tools when it comes to sales. Because if people are wondering, is it is this for me, I don't know, if they have a lot of questions, they're not going to buy. But when you give them a system that allows them to go through it on their own, without any pressure, sales calls are great, I love sales calls. But there is an element of that that is still there feeling pressure, even if you're not putting pressure on them. It's because you have to meet you, right? You have to like come together, and they know your goal is to sell them. So they're constantly wondering, well, are they just saying this? Because I'm trying they're trying to get the sale? But were there something that they can go through themselves? There's less of that, what, like less of those walls that are up? Because they didn't even directly ask you the question. You just addressed it. So they're like, wow, they're really in my head. Mm hmm. And it builds so much of that trust, because you're really like having that conversation with them. In a way low pressure environment. Yep. I love that. So yeah, I think that this, it's so innovative, and it's so smart. And I feel like even if even when you're launching and another way, utilizing this in your launches is something that can not only greatly increase your conversion rates, but it can really do a lot of that objection work for you. Mm hmm. And it doesn't have to be something that you do. Like this would be something that you would prepare way in advance to your launch, not something that as you're launching, you're trying to scramble and put it together. So it's really just going to give you more support, and whatever your launch goals are. Yeah. So if somebody is listening to this, and they're like, holy crap, I need a pot funnel. Like what is the first step you think, to really starting to lay this out? Yeah, so the first thing and we actually recommend this for everyone, when we do our done for you pods on all service, we have pods on on power, which is our DIY program, but we want to make sure that you have an offer that's proven. So we don't want to go through all of these steps for something that is, maybe it's a great offer, but you have to have people that are buying it and dial your messaging in, so that you know what to lean on. It also helps to have a live launch with all of the questions that come with that, because then that's going to help you to really deepen the content and how much it can work for you. The third thing is having client testimonials. So I am a huge believer in if you're no offense to anyone like but if your product is garbage, you can't out market that I agree completely, you cannot market it. So if you're not getting the transformation that you promise, there's work to be done on the program or the offer first, then you can come back once you are getting those testimonials, so that you can build something like this out. But um, after those like pre steps, the biggest thing is you want to look at what questions are you most commonly getting. And a lot of times this can be right through your like scrolling through your DMS during the launch period, like what are people continuously asking you? And what beliefs Do they have that you know, aren't true, but maybe they've just seen or experienced different things and you can help them to see a new perspective. Those are kind of like the starting places, and what clients have the most relatable story or something that is really going to impact you know, your community. Yeah, I think that's so key. And I think the other barrier that people may be thinking is like, but do I have to get like a podcast platform in all of this? And I feel like I mean I I love kajabi and I feel like their podcasting thing is not the right place for like a serialized podcast but it happens in my opinion and you can tell me to be kind of perfect for this right? Yeah, it could be used for it. Yeah, I'm, I'm still just not a podcast fan. So like bleeding into it. I was really upset when they came out with Yeah, because it was just so I and I love kajabi you use it for every we host our courses. We use it as our email platform. I love kajabi so much but I do not like their podcasting stuff. We love Lipson and you can use like or any platform, you can probably get a free month so you're not actually going to sign up for the platform until you are Like ready to actually upload things. So once you're there, then you can like use your free month, and then just put it to the $5 a month package, which just kind of keeps it up. But yeah, I mean, you could use kajabi. Yeah, you could. And I think like, I think that that's one of the things I know when before I started your podcast, I was like, how do I hosted? How do I get it out there? And like, even with Squarespace, you can syndicate a blog as a podcast, like, there are ways to host a podcast without like, crazy tech. But I think that, like, if you want to do this, there are ways to do it. Oh, yeah. And I think the the tech of podcasting is kind of like overhyped that it's like, over complicated. It's really not like, I'm recording right now with the lapel mic, because that's what I do. When we record with video, it was literally $15 on Amazon. Um, so check that super easy. Um, and then the hosting, like, it's really just like uploading anything, I think there's just kind of some misconceptions that people feel overwhelmed, because they don't know exactly what to do. So it makes it a little bit harder on themselves. But like, really, it's super simple, and anyone can do it. We've had, we've helped people launch their own podcasts that are like, self proclaimed, like tech, the hate tech, they don't ever want to touch it. And they were able to do it. It's really not that complicated. Yeah, I totally agree. So what I feel like so in the course of a lunch, how in when would you recommend leveraging this? In addition, if you do have a serialized podcast? Yeah, so I would use your serialized podcast as that like two months runway, right? Or as long as you possibly can that runway, and then have your your challenge, or whatever your launch mechanism is on the podcast, repurpose there. And once your cart is open, that's when you're going to start to leverage the power of the pod funnel. So like, let's say you're doing a waitlist ahead of time. We're in those waitlist emails, like drop the link to the pod, but all right, you can use it then. But don't make it public yet. And then once you're, you know, your carts open, your challenge has been completed, then that's when you're going to leverage the pod funnel. Yeah, I love that so much. Okay, cool. This is such a fun concept. And in the course of this episode, I was like, You know what, I could totally do this for my other business too, which is just like a low ticket evergreen business. And like, there are I mean, it gets like a 6% conversion rate on evergreen, but that means that there's 94% of people who could listen to a pod funnel, and maybe capture them on the back end to exactly yeah, it's, it's about, I mean, you're gonna have so much content that's going to really be helping them nurture and self qualify that even if you don't say like, here's the link to my pod funnel, like, you can also leverage those episodes and that content in other ways, as well. Yeah, super cool. I'm all about repurposing all the things. Oh my gosh, I am too. So I love that I love and I love the idea of like plugging different parts of it into email sequences. Because again, you're just like, completely, not sensory overloading them, but like really like completing the holistic, like they can, they can read it, they can watch it, they can listen to it, they can really all things. Cool. So if somebody is listening, and they're like, Alright, you've convinced me I need a pod funnel. How do they get started? So you have a pod funnel di, or you have the DIY program. You also do this for people, which I think is really genius. Yeah, so I mean, we started as an agency so like, at the core of everything we do, everything we do, we're like, we're going to offer this as a done for you service. So my team and I will actually create it for you. We have an incredible package. If you go to copwr.com slash pod funnel, you can learn all about our done for you service. And then um, if you are more interested in doing it yourself, we have a course that walks you through literally everything, um, for those of you do know who Ariel Schiffer is, Id she's going to be on the podcast. Oh, yeah. Okay, so Ariel Schiffer is an amazing instructional designer so she actually helped me develop the program so that it works with all types of learners and the goal is that you have a done for you or not a done for you but like a done pod one on once you're through the program, so that you can find out all the info at CEO p WR comm slash pod funnel, dash p Wr. I love it. And then if people want to listen to your pod funnel about pod funnels, How can they do that? yes um so you can go into your favorite podcasting platform and just search pod funnel power p wr and that should come right up I love that so much awesome well thank you so much for joining me today This has been so fun and I hope that if you're listening you're like oh my god I had no idea that this existed but now I absolutely need one because that's exactly how I was when I discovered the power the pod funnel and the power of a pod funnel So is there anything else tell me people where they can find you besides like all those links we just dropped and those will all be in the show notes so check that out too. Yeah, well I would love to connect with you on my podcast. CEO power again pw are the podcast and on our website SEO power calm or over on Instagram? Again, CEO power. I love continuity. Awesome. Well, thank you so much for joining me and I can't wait to chat with you soon. Thanks so much Jess. What did I tell you you guys This episode was such a fun conversation to really sit and pick Tara's brain and really share with you the incredible pneus of a pod funnel. If you are not following her already though I'm assuming mid episode you went to Instagram and started following her because Hello, go check her out on Instagram at CEO power pw Are you will not be disappointed. Tara is an absolute genius. And if you want to learn more about pod funnels, check out the show notes all those links that she gave me at the end of the episode are right here in the show notes and this is going to be one that you want to come back and listen to again and again and take notes and take action. So definitely share on Instagram if you found value in this tag both of us at just Star O'Connell underscore and at CEO Power Co p w r and I cannot wait to hear your takeaways from this episode. So thank you so much for sitting down with us and I will see you in next one. Have a good day.