Aug. 24, 2021

Growing and Leveraging a Facebook Group with Michelle Vroom

Growing and Leveraging a Facebook Group with Michelle Vroom

If you’ve struggled to grow a thriving profitable Facebook community, listen up.

In today's episode, I am sitting down with my friend and Facebook Group Expert Michelle Vroom to spill all the beans on how to grow a truly engaged profitable Facebook Community!

You don’t want to miss this episode!


If you’ve struggled to grow a thriving profitable Facebook community, listen up.

In today's episode, I am sitting down with my friend and Facebook Group Expert Michelle Vroom to spill all the beans on how to grow a truly engaged profitable Facebook Community!

 You don’t want to miss this episode!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

  • The secret to cultivating true community on Facebook.
  • Why NOW is the time to invest your time in communities.
  • How to turn your Facebook community into paying clients

Learn how to get your first 100 Group Members at https://michellevroom.com/your-first-100/

When you finish listening, I'd love to hear what you think! Take a screenshot of you listening on your device, share it to your Instagram stories, and tag me, @jess.oconnell_ and Michelle @marketlikeabossmv ! Or join us in the Facebook group to share your takeaways! 

Or slide into my DMs, I’d love to hear what your biggest takeaways are! 

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Transcript

If you have tried to build a Facebook community and have struggled to really find that it factor you do not want to miss today's episode, I'm sitting down with Michelle Vroom, and she is sharing all the secrets about her profitable free Facebook community. Stay tuned. I'm Jess. After launching dozens of courses and generating multiple six figures in Revenue Online, I have learned the right and wrong way to launch an online course. And in the last two years, I have helped my friends and clients generate more revenue with less stress using my aligned Launch Formula. On this podcast, I'm sharing with you my simple strategies and systems so you can make more money online and make a bigger impact on the world. Keep listening for the launch fix podcast. Hey, and welcome back to the launch fix podcast. My name is Jess and I am so excited to share this amazing guest with you today, I am sitting down with my friend and fellow online entrepreneur, Michelle room. Michelle has been building her online business for years and has grown it to multiple six figures, all because of the power of a Facebook group. Now this is something that I have struggled to build myself. So I love to sitting down and chatting with Michelle, all about how to cultivate community, and really find your groove with a free Facebook community. So I love the conversation that we had, and I cannot wait to share it with you today. So without further ado, here is Michelle vroom. So Michelle, tell everybody a little bit more about who you are and how you help people. Awesome. Well, thanks for having me, Jess, I am a business coach who helps people build relationships. I do this by helping and supporting them in creating their own community. For many that looks like a Facebook group. Because I believe that in order to launch efficiently in order to be in control of how and when you make money, you need that community of people who are primed and ready to buy from you. And so that's something that I definitely preach to a lot of my clients to my own community, and I've seen the power of it in my business and in my clients businesses. I am a boy Mom, I've got three crazy boys at home. I started my business when my oldest was six months old, because I apparently I like chaos and doing and doing new things all at once. Right? Yep. And you know, that was five years ago. And since then it's been it's been a it's been a ride. It's been a roller coaster. But I would never, like I've never looked back. I truly love what my business has been able to provide for my family. And again, like that goes back to do you have freedom and how you're running your business? Do you have the freedom of having potential leads that you can book at any time. So I love a good origin story. So to back six month old baby, five years ago, what was kind of that defining moment when you were like, I'm doing this, like it was my child, but I think I have the dream. And the seed had been planted years before I come from a family of entrepreneurs. So fun fact, my great grandfather sold apple cider door to door during the Great Depression and started a business from it. And that is my family's business. And so I see and watched you know, my family, be entrepreneurs and run a business. And I always wanted to, I call it a being a freelancer, right. But I always wanted at some point to be self employed. I just thought that it was gonna be like when I was in my 50s and my kids were out of the house. And thank God, I didn't listen to that. Because, you know, I'm 35 I'd had another 15 years to go before I you know, hit my defined plan. I would say that, you know, I started really thinking about it probably two years before I had my son. But it wasn't until I had my son that I had maybe that sense of urgency to leave, if that makes sense. So had a great job, worked for a health insurance company had a great boss, like nothing was awful about it. I was the breadwinner for the family, you know, making good corporate salary. But what am I when I had my son, I mean, everything changes in that first moment. You know, if you're a parent, you know what I'm talking about. And suddenly, like that good corporate job just wasn't what I wanted anymore. You know, I didn't want to commute back and forth from Philadelphia. We live in the suburbs of Philadelphia, I didn't want to commute back and forth because my husband was doing the same thing. I wanted to be able to be there for my kid but I don't want to lose. Not even career like this is so much more to me than a career. I didn't want to lose my passion for what like for using my talents to impact others. And so running a business was something that just became, like rose to the forefront. I guess really when he when he came into the world And that combined with some opportunities that came my way during maternity leave through, you know, family and friends of family, it became quite clear that this was an opportunity that I really didn't want to pass up. It was almost a matter of like, are you going to do this now and take that leap of faith? Or are you going to pass up the opportunity and just keep doing what you've always been doing? Neither of those are wrong. It's just the ladder wasn't what I wanted to do. Yeah. So that's how it started. You know? Yeah, it just, I mean, it wasn't. I want to make it sound like it was like this easy decision that I just snapped my fingers. And it happened because there was a lot that went into it. But once the seed was planted for me, I couldn't like rip it out of the ground. Right, like, and that's the case for all of us as entrepreneurs, like, the seed gets planted, you can't just rip it up like you would a weed, right? Because it's got roots now. And the dream is growing. And when the dream is growing, it's only a matter of time before you you go out there and you pursue it. Yeah. So how did you get into community building, like what was really the journey that took you from, I know that I meant for entrepreneurship, and I want to be home with my kiddo to like, really honing in feeling into your zone of genius around creating community, didn't happen till about two years into business. The first two years, I was really very much focused on full service marketing, doing the work for my clients. And I did it. I did everything, like blog posts, social posts, website, copy, like, you name it, I did it right jack of all trades, if you will. It wasn't until I started using community and relationship building for my own marketing that I saw, I just see a need, I saw a talent as well, right. Like, I think it's so important that you use your God given talent to fill a need, like those two things have to be present. And so I saw the need, because I know that a lot of women were struggling with like, one client at a time, right? always feeling it's like I get one client at a time, or, you know, I'm a referral away from getting a new client, but they feel like they don't have any control over the process. And that was me. I mean, I lived that, right? It wasn't just something that I saw, I also lived it. And so for me, you know, creating that Facebook community, it was actually something that I did out of necessity, because I was running a free challenge. And I needed a place to house the videos, and I plan to close the group after that challenge. And then my coach at the time was like, why are you closing your group? Like you love it? I was like, Yeah, why am I closing it? Let's just see what might happen. Right? Like it was there were 100 people. And at the time, I was like, let's just see what this little group can do. Now, three years later, there's, you know, 5600 people in there. Almost all of my clients come from that group, like that little group has made me half a million dollars over the last three years, you know, just from that group alone. And so I think being able to see that it was something that I loved, and also something that didn't come naturally to other people. Isn't it interesting how when it comes to like, the things that we are naturally talented in, we're like, they're so basic and easy. Everybody knows. Everybody knows how to launch. I call that your secret genius, right? Yes, exactly. Right, like your secret sauce, or your God given talent, right? Like, that's what I mean, when I say those things. It's the stuff that we take for granted. Because it comes so naturally to us, it should come easy to you. It's up to you. Right? Like, if it's not basic to you, there's a problem, right. And so I think once I started seeing that, that relationship building piece just is not something that comes easily to people. I started tapping into that, but I wouldn't say that I really leaned into Facebook groups specifically until like the last like six months to a year of my business to be totally transparent. like totally like, it's a process, right? You continually lean deeper and deeper into the thing that you know, you're really good at. But you have to work through fear that comes up in the first place. Well, and I think that there's this underlying fear of like, it can't be that easy, right? Yeah. Are people interested? very sneaky. very sneaky. Yeah, we came up a lot. Yeah, we're indoctrinated into believing that like it's only worth it. If it's hard, like the harder it is, the more worth it it is or good. Nothing good comes easy. It's like this. more deserving of it if it's hard. work. I don't Yeah, yeah. Woman so when things come up, we start to be like, Oh, this isn't that this, isn't it then or this isn't worth it? Or this isn't the right thing? Because it's easy. It's not all the time. Oh, yeah. Well pay. I don't know that. I see that with men as much now. Oh, my gosh, I heard a quote that was like, Lord give me the confidence of a mediocre white man. How do you have so much confidence you've achieved nothing, and we're over here second guessing everything. Yeah, yeah, there's a lot to it for sure. Um, but you're right like we do. We do take for granted. You know, I can't tell you how many times I've coached plants. To them, like I don't know, like, what I should be doing. And I'm like, What comes easiest to you, because do that, like, let it be easy is definitely a motto that I've really been leaning into lately. I love that. So let's talk about Facebook groups in the context of launching. So I have done what you described, I use Facebook groups in a limited capacity in the context of like a challenge or a like a pop up group. Yes, a pop up group. But I don't really have like a long running group. And I think there's a lot of people like me, especially listening to the show who've maybe done pop up groups, or they've struggled to really gain long term traction with groups. In my opinion, or in my vernacular, I say, the algorithm hates me, which I know is total bullshit. But like, I like to pretend like Facebook's algorithm doesn't like me with groups. So let's talk about that switch, the mindset switch and how to leverage a group in between launches. Yeah, for sure. So, um, number one, I mean, when we talk about groups, right, we're always keeping in mind where your people are spending time. I know, I know, everyone hears that, right, find where your people are. But people are still struggling to do that. And I think it's because we're not listening and asking our existing people, right, like, if you serve even one client, you can you have data, you have information that will tell you where they're spending time. You can't ignore Facebook, three, I know that people are hating on Facebook right now, like, I know, there's a lot of reasons why right? And I'm not going to get into that. But now, you can't ignore Facebook's reach. Like you really can't, it's still the big the big dog. And so I think, you know, if you if your people are on Facebook, and I think it's hard to make the case that they aren't not saying that they all are right, it's not a blanket statement. But I think that's the reality for a lot of us, then you have to look at, like, where Facebook is moving their priorities in terms of direction, like, every platform needs to be very much focused on, like, how to use that platform, right? Like how you use Facebook is gonna be a little different than how you use Instagram or LinkedIn. So if you have, you know, your dream clients on Facebook, you already know you're going to be posting on Facebook in some capacity, right? If you want to reach them and have a conversation with them. Why not make it work to your advantage if you're already doing the work, like work smarter, not harder. Facebook itself has said over and over again, that it is prioritizing groups. It's prioritizing community, it's prioritizing the conversations that happen and the content that happens inside of a community. And so when you think about just sheer reach, like, I know, the algorithm can make us you know, can mess with us for sure. I don't I've been there, right. But when you look at sheer reach, also combined with the fact that people crave community, I think now more than ever, naturally considering what's happened in the world. Facebook groups, right like that points to Facebook groups like that points to how you utilize that put that platform in the best way possible. Now, for a lot of people are part of other Facebook groups, right? I think there are 1.8 billion people who are participants in the Facebook group, and there's like 600 million or more who have their own Facebook group. So when you think about it, right, there's also just a sheer amount of people like that's still the most out of any social platform. And those people are looking for someone with your expertise right now. Not all of them, but a good chunk of them. And so you want to be there to be able to build a relationship. And I think you can start building the relationship and other groups. I think that there's a lot of ways to do that. But it's like building I use the party analogy, because clearly I need to throw a party soon because I want to throw out like this people this analogy, right? Like we miss people this analogy is like, you know, showing my desire to, to be in community in real life with people but um, you know, I liken it to if you went to a party at someone else's house, and you met a mutual friend, right, that person invited somebody who you connected with, would you wait till your mutual friend through another party again, to like, get together? No, you probably would exchange numbers and text and be like, Let's go meet up for you know, a drink, right? Totally. Um, same thing here. If you are making connections solely in other Facebook groups, at some point, the relationship isn't gonna be able to go deeper in somebody else's group. That's where you having your own space, a space, that's a reflection of you, which is very important. A very important authentic marketing strategy, right is to show up as you It's so simple, but I think people struggle with it. And bring them back so that they can get to know you better. You can determine like, do we align right? door values aligned? Like that's an important consideration if you're thinking about working with someone, especially in a coaching relationship, but even outside of that? Yeah. So I think you just have to look at where Facebook is trending, where your people are spending time and human nature. Yeah, people gravitate toward community. And I think you're so right about Facebook prior tasing groups, they're running ads for groups Now, have you seen I have, and they're moving into potentially public groups, which I'm still like researching and getting more information. And I think we'll still be a little while before we see rollout. But whatever the case, right, and whatever your opinion is on Facebook groups, you can't deny that they are they are really putting a spotlight on them recently, you know, and so therefore, if you're going to use their platform, why would you work against where their natural revenue, you know, where they're where they're gravitating toward, toward? It makes it harder for you, you know? Yeah. So how do you recommend, like, using inside the Facebook group? We'll talk about growing it in a second. Yeah. Do you treat it like an Instagram feed where you're posting value posts? Or what does that look like? and treat it like a party? You treat it like a party? Okay. Yeah. Yeah. Sorry. Good, Tom. Yeah. So how do you cultivate the relationships? Right? So I treat it like a party, like you're your group, this is the beautiful thing about groups, your group is a reflection of you, it's your party. So when someone comes into your house for a party, you know, do you just leave the front door open and hope they find their way to the snacks, the drinks, meeting people the bathroom? Right? Know that you would welcome them? Right? You wouldn't, you would want them to have a good time. And so you get the opportunity to do that in a Facebook group to do with a lot of people, right, like you have unlimited potential for how many people you can have in your group. Yeah. And so you can welcome multiple people in at once. Like, you get to build relationships in a way that I think is very scalable, versus going into other groups and just one person at a time or the referral piece, right? one person at a time. That stuff is great, especially when you're first starting out like completely brand new. But if you want to really like amp up a launch, if you want to really give yourself that traction, you need people who are ready for what you have to offer. And the only way to get them ready is by cultivating relationships before the launch. And so yeah, that can look like content for sure. But I think a lot of people, even on the Instagram, like they're talking at their people, I think the power of community. And the thing that's going to help your launch be even more successful is if you're listening to your people and having a two way conversation, you share something, they share something, they see you as an authority figure, but they also see you as somebody that they can, you know, talk with like that they can be open with. And I think, again, that's the power of relationship, like people want to work with people that they trust, yes, but also people that they feel safe with. And if you can start building that before your launch, then when you launch, you've got people who are literally ready, like I've had clients sell spots to a program that they haven't even officially launched yet, because they have that community. And so I think that also really just helps people, like realize that there's a market for what they offer to which builds confidence. Totally. So what specifically or how do you recommend you run this party? So like, you invite people in? So you're welcoming them? Do you recommend having, like a customer journey in there like access to a freebie like, yeah, things that you recommend? Yep, surely, yeah. So and obviously, I'm gonna tie this into a launch because I'm gonna be very, very clear here. You need to monetize your group guys. Like, I'm sorry, I know that there are some people who are like, well, I just want to get free stuff all day. Okay, cool. But are you going to when you launch are people going to buy? Right? Right. So we do need to have the end goal in mind. And I know that some people think like monetizing, or sales or launching is like their bad words, right? There are icky words, but that's you making it icky. It doesn't have to be a bad word. In fact, what you're doing if you're doing it, right, and you're doing it well is that you are qualifying people to join your community. We're not just letting everybody off the street, like you're gonna let everybody off the street into your party. That'd be a really weird party. Time, right? We probably isn't even the word like the understatement of be a very strange party. And so in your community, you know, you've got people that you are qualifying, like they are qualified leads, probably the most qualified leads, which means that's going to help instantly, you know, support you in monetizing it. So you are in business to make money. Yes, everybody's in business to make money. It just it is what it is like, that can't just be about the money. But I think we can't ignore the fact that we are. And so anything you're doing for your business, and that includes Facebook groups does need to be monetized. So how do you do that? You work backwards, right? You want to think about and this is where like a lot of people, you know, they don't pre sell their offer. And so it like makes it harder because you almost feel like when you're in launch mode, you have to convince people to work with you, which does lead to the icky feelings, I'm sure you've, you know, experienced and talk about that with your people. But you know, what you want to do is you really want to think about number one why someone needs your support, like what's happening for them, right? You also want to think about what the vision of the future looks like for them, like, why what's going to happen for them as a result of your support. So you need to have some kind of an offer, right? That you know about. And then you want to consider what's keeping them from purchasing that offer, like, what's keeping them on the fence, if you can think about those three things that provides fuel for how you engage with people, from the moment they join your community. Because when they join your group, that's not the end of the relationship. It's the beginning. And so what I like to recommend is, you know, having a couple of I'll call them like, anchor pieces of content, right? It could be a lead magnet, it could be a blog post, it could be a welcome video, it could be alive, like, whatever, right? But something something in there so that when you welcome people, you can number one, like ask them, What are you struggling with, right? So simple, but oftentimes, we don't ask, we think we know. And then if they, you know, share something that you already have a resource for, like pointing them to, it's the same concept. Again, if someone coming to your to your house for a party, and you showing them where the bathroom is, right, like meeting their needs, for the moment they join, because that's how you're going to stand out, people will remember that, and they'll keep coming back into your community, which is good, because when it comes time to launch, you want to make sure that they're there. So being able to refer them to some core pieces of content is really, really valuable. And also, you know, being open to what they tell you. You know, if you're asking people when they join your group, you know, what are you struggling with, and you're seeing a pattern that shows you that there's an opportunity to create content there. Ideally, that content is going to lead up to you like people buying from you. And it's going to reinforce the need, even before you launch so that when you already launch, there's a need. I think a lot of people wait too long to do that. And so during the launch period, they're trying to like convince people that there's a need in the first place and then get them to buy. It's like you just added an extra step. Yeah. And I think that's why people get burnt out with launches. That's one of the reasons. Oh, for sure. Yeah, no, I think and I talk about that a lot. Like don't like you shouldn't have or sell people the solution to a problem they already know that they have, don't make them try to Don't try to convince them that they have the problem so that you can help them the solution. Right, right. Exactly. Exactly. So utilizing someone welcoming, like to gather insight and data to an Intel is really important. I think a lot of people don't use it strategically. It's kind of like, Okay, cool. You're in my group, but like, let's get some information from them. Like, what are you seeing? What are you hearing, because then you're, you know, that whatever you're creating, you know, prior to your launch, and even during your launch is truly directed towards your people is directed toward the people you want to attract. Because I also see people who are creating content and you know, building relationships in their group of people that are not a good fit, and then wondering why when they launch? They're hearing crickets. Yeah. So you really want to make sure that you're you're tapping into that. And I think content is definitely one of the big vehicles for building relationships. But even just asking people like, how are you doing? What's coming up for you? Like what, you know, just like every time someone comments on a live that I do, right? How was this for you? What was the takeaway, like, I don't want to just be like, thanks for tuning in. Like, I want to know more, right? And there's been some great conversations and clients that have come out of that. And even if it's not immediate, when I launched that person is now on my radar, right? I have a lead tracker where I put all of the people that I'm engaging with, so that when I launch, I go to the people who I think are hot leads. Now that's so smart. So how often do you go live in your group? Is that a big piece of it for you? It was when I was really growing. My group has obviously gone through different seasons. And I think that's normal. And you know, you never have to hold yourself to something that maybe doesn't fit in the in the current season. But um, yeah, lives are big, I mean lives. I think just live video in general, like, it's hard to make the case that live video doesn't matter, because I think it does in the hierarchy even more than recorded video. So yes, lives, you know, lives, people are able to see you, right, they're able to see that, that that human interaction, even if you can't see their faces, the fact that they can see you there's something about hearing someone talk about something that reinforces trust, assuming that you're now you're talking about something that you actually are an expert expert at. Right, like saying, disclaimer, yeah, be an expert and the thing that you're talking about, but um, you know, I think I think just that it establishes that emotional connection and reinforces that emotional connection when someone can see your face that I think is really powerful, especially, especially in advance of a launch. But even during a launch like lives are definitely a part of my evergreen content strategy in between launches, but they're also a big part of my launch strategy. Because if people are used to seeing me go live or people are accustomed to enjoying the lives when I'm launching something, how much more likely are they going to be to show up to that live and to hear about the thing that I'm launching? That's so true. You train people how to show up in your commute. Any, for sure. And lives can be repurposed. Like you have a permanent URL to that live that you can share in your emails that you can share in other places. It doesn't even just have to be limited to Facebook group, yes, they have to join the group to see the live. But you can take that content and share it on so many other places. So it's like you're creating content in one place, and then repurposing it elsewhere, which is also helping you become more efficient. Yeah, I love that. So now that we know like, what to do inside of a group, how do you grow it? Obviously I can see like, in the context of a launch inviting people to it for the launch mechanism. But between lunches, like, Is there something specific that you recommend for growing it? Number one, I think you have to be clear on who you are targeting. This is the mistake that I have made. And I also have seen a lot of people make when it comes to groups is they don't have that clarity. So like, it's sort of a mishmash, right? They've got a lot of people in there who are not a good fit. And then it's like, well, they're not buying from me. Well, did you? Did you fully understand who that dream client is? Did you fully have a vision and a purpose for your group? It can't just be something that you threw up, you know, because somebody else is doing it right? That you just like decided to create a group and open it up. So I think understanding that is really important. You know, first things first, but then when it comes to growing it, another mistake that I see a lot of people make is they put way too much emphasis on the group itself, like, Hey, I have a free group about X, Y, and Z topic like come join, right? People actually really don't care about that. Because there's a lot of free groups, there's a lot of free. What do people care about this goes for lead magnets, too, by the way, you can apply this advice to a lot of things, but what do people actually care about? They care about what's happening inside of the group, and whether it's relevant to them. So I always coach my clients around marketing the resources inside of your group, even if it's something new that you're creating, because you see a need, versus join my free group. It's like email list, right? Hey, join my email newsletter. Or hey, check out my five step guide to you know, having a six figure launch like which one's going to be more attractive to you. When you hear email newsletter, what do you think it gets, bam, right? You're gonna get emails every day, like five times a day. Same thing with a group, it's like, oh, if I join this free group, there's gonna be like a lot of content that just isn't relevant to me. Instead, it's like, hey, if someone says they're struggling with imposter syndrome, Hey, I got a live in my group about imposter syndrome. Wanna check it out? Well, yeah, I do want to check it out. Because it's, it's, it's personalized to what I'm struggling with. Now, so having at least like one core, I mean, if you're doing regular lives, you're building up kind of that content library, if you will. But even just a couple of core pieces that you can point people back to it doesn't have to be alive. But using your group as the hub where that stuff is housed. That's how you grow it. And that's how you grow it with the right people with more qualified leads, because they want the content because it's the thing they're struggling with. Yeah. So that's how you start to screen people too. And, you know, this process doesn't happen overnight. Yeah, you can you can build a 10,000 member, you know, Facebook group in a year. But are they the right people? Like we all we all see those messages, right? I don't even want to rant rant here. But the SAS, the SAS and me is coming out a little bit. I'm putting on my sassy pants here. Like, there's so much, you know, talk about I reached 5000 members in 24 hours in my group, do you want to know how I did it? Why know how they did it? They didn't have a strategy, right? Like for getting qualified leads they may have might have had a strategy, but all these people are coming in and it's like, if they're not relevant, then are they going to buy during your lunch? How much money did you make during your lunch? would be a better question to ask those people. That's such a good rant. And I think it's so important. You could open the doors to your house and be like, hey, come inside my house. I had a party with 100 people and it's like, were they 100 good people, or did you? Or did they go you know, throw up on your wife? Or go destroy your walls? Right. By the way, I know somebody that that happened to? So yeah, don't have a name. But I know somebody that happened to do like, Yeah, exactly. Like, what is your house gonna be destroyed after like what happens? You know, it, I think we really have to focus on quality of relationships, I think, I think in the desire to get instant gratification and instant success and automate everything. We've lost sight of that. Yeah, we've lost sight of what it means to truly organically build relationships. I totally agree with you. So what somebody listening might be saying, like, yeah, there are a lot of free groups like that was such a good point that we had a moment ago. So how do you stand out? How do you create a free group that doesn't just blended into all of the other free groups out there? Yeah. Number one, I don't believe in market saturation. And the reason I don't believe in market saturation is because there's only one you and I know that sounds corny, like whew, the corny music but when there's only one you right, there's only one person Who has experienced what you've experienced you who, like nobody else has walked in your shoes nobody else has had, you might do the same thing as someone else, you don't have a Facebook group on the same topic, but how you approach that group, how you approach that content. Nobody can ever replicate that. Because they don't have your mind. Right? They haven't gone through what you've gone through, we always bring our own perspective to things like we can't, that's just that's just human nature, right? We can't help that. And so I want to just say that was an encouragement for people like listening. The other thing I'll say is, you know, know why you're creating it. And you'll stand out, like, know why you have a purpose for creating it. Go backward, reverse engineer, what's the goal of this, right? Just like you wouldn't put out a piece of content, or you shouldn't put out a piece of content that you have no idea what you want to happen after somebody reads it, like, do you want them to engage? Do you want them to go to a link, like, if you don't have a goal, then it's really hard to create compelling content, it's the same thing, you've got to work backwards from that goal. And I think a lot of people skip the goal piece, they don't take time to think about why am I creating this, right? If you're creating it, because you want a community of dream clients to be able to monetize to be able to sell to, then your vision and purpose needs to be tied back to two things? Who is that dream client? And what are they looking for? What's their vision? And then how do you like to show up? Like, what's your personality? What's your style for building relationships? How would you build relationships at an in person party, because it doesn't have to be different. Just because it's online, we make it different, but doesn't have to be different. And so I think if you can really keep that stuff, top of mind, and then also from a practical standpoint, like turn off the noise, like whatever groups you're following that are making you feel like crap about yourself, maybe unfollow them for a little while, while you're growing up. I love that and launching and launching, definitely don't do that while you're launching because you'll shoot yourself in the foot. You know, I've discovered this little thing with the Facebook algorithm that I think Facebook algorithm Loki hates creators like us. Because when you're talking about a topic a lot, or like creating that content, Facebook is like, oh, Jess is talking all about launching, let me show her every single ad of every other person talking about lunging. if everyone's talking about this, and it's like, well, if Facebook is attempting to do what any business would do, which is keep you on Facebook longer. totally right. So yeah, you do i think i think understanding it. And like taking the time to understand it is important. So that when you do have those those moments like okay, I know, I know why this is happening. But it doesn't mean that like, what I'm doing is is you know, just going to fade to the background. Totally. Yeah. So what the other thing that I wanted to talk about was like the mindset behind having a small group, I think that we see groups that are like, Oh, they have 5000 people, they have 10,000 people, they have whatever. And we start to judge our group of like, 38 people. Yeah. And so let's talk about I had an episode a few weeks ago, about like leveraging a small audience. But I think that this is even more important in the context of a group. So let's talk 1,000%. So to be clear, with everybody listening, because I am very honest and transparent. My group is 5600 members, but I've had it for over three years. Yeah. Okay. To some people, that's low growth. But I'll pick intentional growth any day over fast growth. So I just want to be clear about that. Because like to some people, my group is big to some people, it's like, well, you should be further along. Right? You can make the case anyway, any any wins, right? For me, going back to like, what's important to me, it's important that I monetize my group. I'm not in it just to make a bunch of best friends. I've got best friends, like, I'm good. I don't need my group to like, give me that. Right. Yeah, I think some people want their group to give them validation. They want their group to give them engagement. And it's like, okay, engagement matters, to some degree, not as much as we think it does. But what does that end goal, that end goal is for me to monetize, which means I need to be intentional about growth. I will tell you from having seen my group go through so many different seasons, that when you you know, if you're someone who's like, I've got 30 people in my group, or I've got less than 100, you have a unique opportunity to really build relationships in a way that's sustainable. Like, I wish that I had done more when my group is smaller, because you do have an opportunity to be able to like just really dive in and like be able to message people when they join and like have those conversations with them. It gets harder as your group grows. And so I just want to challenge everybody listening to be thankful for what you have to have gratitude for every single person who walks into your group. If it's 38 people, you can look at it as my group only has 38 people or you can look at it as my group has 38 potential clients. Imagine if I decided to like let go of my pride and build relationships with every single one of them. What would be possible, you know, yeah, I think having gratitude For every single person in your audience, and stop looking at it as like a small audience, I'm using quotes, a small audience or a medium sized audience or a big audience, right? Like now, if we can just let go of those labels and just focus on these are people who have chosen I didn't force them to be here. They've chosen to be part of my community. I think that's pretty darn cool. Yeah. I love that perspective. And I, I love that you brought up gratitude, because I feel like that is the secret. Let no one's talking about, yeah, there's this vibration that happens when you send gratitude to the things that you have it like magnetizes more to you. And it's like this secret superpower that not enough people tap into, but how can you expect to receive more if you're not grateful for what you have? It's kind of like that person who you buy them a really fancy gift. And they're like, Okay, cool. Thanks. And you're like, but I put a lot into that. Are you going to buy some more gifts? Probably not. Because they weren't grateful for it. Right? And you can tell when someone you know, is in is running a Facebook group they're not grateful for? Yeah, people are not going to show up, right? Like, I literally in the early days of my group would do lives and nobody would watch. But I was so excited just to build relationships, right doesn't mean it always felt that way. I had my moments. But I truly love my group. I truly love showing up in that way. And people can sense it. And that energy, they want to be around that. That's why my group has grown like that single handedly. I think the biggest reason? Yeah, I completely agree. I love that so much. And I think that anybody can create that, right? Anybody can show up authentically in their energy. And if you aren't willing to show up as yourself for 38 people, there's no way you're going to show up authentically for 2000 or 5000. Yep. Mic drop. Yep. So I love that so much. So thinking about if somebody in the audience is thinking about starting a group, or maybe they have started groups in the past, and then let them die off because of that ego or whatever. Where can people get started in saying, you know what, 2021? We're, we've got some time to go. How can I start building my community now? Yeah, so number one, go back to like, what's the goal, right? spend a little bit of time not it doesn't have to be a ton of time and spend a little bit of time thinking about what that vision and purpose is like, what do you want your party to be like, and even think about groups that you've been part of, or even like, vacation spots that you go back to right? For me, it's Ocean City, New Jersey, I go back every summer, because the boardwalk it like brings back nostalgia. There's an emotional connection. It's fun, like there's so many different things, right. So even just thinking about, like, what brings you back to places like that's going to help you determine what type of community you want to create. And by the way, if you've already created a community, you can revive a quote unquote, dead group, just by doing that, right. Because then again, like you've got, if you've got that vision, if you've got that purpose, if you've got that strategy, it's going to help you like put things into action, right, it's going to help you be consistent, and people will respond to that. So I would say, start there, if you are creating a group from scratch, create the group, like just create the group, don't try to make it perfect, because it's not going to be you're probably gonna change the name a couple of different times, right? You're probably going to rewrite your about section. But think about the other person, like the client that you want to attract that person that you want to support. Focus on them, when you're creating your group, make it more about them, and less about you. And that's really going to help and then once you've done that, right, whether you've created a brand new group from scratch, or you have, you know, a group that you're trying to revive, consider, like, what is that anchor piece of content? Right, like, what is that thing? That's top of mind for my people right now? And how can I talk about it? And then once you've created that, share it. I mean, I know I'm making it very simple here and like breaking it down in this way. But that's because I want people to see that it does get to be simple. The mental drama that we bring to it is what makes it difficult. Yeah, so true. So you have a really awesome guide called your first or next 100 group members. Yep, how it people how they can get a hold of that the link will be in the show notes also. Yes. So this is a guy that I created to help you again, get your first 100 dream clients into your group or your next right if you've already started a group and maybe you're like I don't have the right people in here or engagements. Great. So in the guide, I talked about three steps to growing that group to getting those people in to really making it a destination your group a destination not like a stopping point or a pitstop but a destination for the right people. And then it also comes with After you download it and you grab the guy that comes with seven daily email tips for boosting engagement in your community. I know that a lot of people struggle with that in groups or It feels like crickets, you know, and so I've got some really practical tips to help you show up with more confidence with more energy, and to also kind of lead when it comes to boosting that engagement. So it's sort of like a little bonus when you download it. That sounds awesome. And then tell people where they can join your group, which also sounds amazing. Yes, market like a boss is the name of my group, I would love to have you in there. It's a group where I talk more about these topics where I really challenge you to own that God given talent, that secret sauce, right, which I think is obviously going to help with launches, when you combine it with all the great content that Jess has. So I would just encourage you guys to check it out if you if you've liked what you've heard. And again, like, nothing's ever gonna feel perfect, you can sit around all day and wait for your group to be perfect. Or you can just get out there and start sharing it. Right? Like, think about when you want to launch something and what would happen if you started growing that community now, because again, it's not an overnight process. And so you want to be if you want to be prepared for your next launch. You've just got to start. You're just going to start sharing, let go of your ego, let go of your pride. And I think you'll be surprised to see how people respond. Yes, that's so good. Well, thank you so much for coming on. Michelle. It's been so fun chatting with you. This has been super value packed. So I hope that everyone goes joins market like a boss snags that freebie, and I can't wait to have you back. Thanks so much. Jess, this is a blast. I'll talk to you soon. Man, that was such a great conversation. And thank you. Thank you. Thank you so much, Michelle, for joining us and for sharing your wisdom and sharing all of those wonderful lessons and tips with us. If you want to learn more about Michelle or join her facebook group or download that really cool freebie we were talking about check out the show notes for all of the links and I will see you in my next episode. Thanks